Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
Powerful cyberbullying ad compares online abuse to Salem Witch Trials
The Cybersmile Foundation is comparing the online mob attacks that often accompany cyberbullying with the hysteric Salem Witch Trials.
Christmas shopping: How brands can stand out during the golden quarter
Marketers share how brands can make sure they stand out among the Christmas noise, especially during retail’s most competitive time of the year.
Joan London projects word ‘VULVA’ onto Tate Modern in feisty Luna Daily campaign
Joan London takes a rebellious approach to destigmatising the ‘vulva’ with a bold 360 OOH campaign for its Luna Daily hotline, the world’s first ‘VULVA’ therapy line.
IPA Bellwether Q3: UK marketing budgets rise in face of recession
The industry responds to the latest IPA Bellwether report, which revealed an increase in UK marketing budgets ahead of the expected recession.
Christmas 2023: How brands and marketers should approach this year’s festive ad season
In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.