Convenience retailer Co-op is installing 300 new front-of-store digital media screens as part of a partnership with retail media operator SMG.

It will see the number of digital screens across Co-op stores increase to over 9,300, including placements at its kiosk and customer-facing screens, as well as manned tills.

The new screens will be added to some of the retailer’s highest footfall locations across Greater London (12%), Greater Manchester (5%) and North Yorkshire (2.5%).

“The digital screen roll out has been designed to utilise Co-op’s superpower as a media owner, with a store in every postal code area we’re primed to deliver on reach and our high frequency of shoppers ensures that brands gain maximum visibility,” said Co-op Food managing director Matt Hood.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

“Our investment into digital screens solidifies Co-op Media Network’s position as the UK’s largest and leading media owner in the convenience sector.”

The move will help drive engagement across the group’s store portfolio, which sees 16 million transactions each week.

Screens will be placed either at the entrance to the store, in the store foyer or an outward-facing winodow, aiming to ensure that the screens will be visible to passers by as well as people shopping in-store.

The high level of reach will provide multiple opportunities for brands to work with Co-op Media Network on in-store focused campaigns with an emphasis on specific areas including food-to-go, food-for-later and treat occasions.