Global online marketplace eBay is showcasing the opportunities to sell unwanted items with its ‘See Things Differently’ campaign, promoting its recent decision to remove fees for private sellers.
Telling the story of a couple moving in together, the ad shows the pair eyeing up each other’s belongings before quickly moving on to visualise all of their partner’s unwanted items as eBay’s sales listings.
Created by indie agency JOAN London, the ad leans into a humorous take on reselling, highlighting two very different ideas of what constitutes good taste and usefulness.
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The 30-second spot will run across TV, video, streaming, online video, cinema, radio, out-of-home digital display, influencer and social media.
It was directed by Sam Hibbard from Somesuch and photographed by Marco Mori.
It comes in the wake of JOAN London strengthening its creative team with two top names earlier Thorbjorn Liljegren and Christine Jensen.
