TBWA has poached its newest creative director Matt Swinburne from Colenso BBDO in New Zealand as it bolsters its team.
Matt Swinburne, who was group creative director whilst at Colenso BBDO, brings extensive experience and has worked at agencies across London, the US and New Zealand including McCann New York, Droga5, Mother London and Saatchi & Saatchi.
He is known for his bold and unconventional work including Bombay Sapphire’s Design Museum supermarket in 2021 and Snickers’ ‘Fix the World’ Superbowl campaign in 2020.
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In his new role Swinburne will report to executive creative director Paul Jordan to produce high quality and ambitious work.
“Matt’s travelled a long way to be with us. I hope we’re worth it. He arrives at the perfect time to help us deliver more of what we love for our clients. Impactful, ambitious work is something Matt has done all his career. We’re thrilled,” said TBWA\London chief creative officer Andy Jex.
TBWAA\London creative director Matt Swinburne added: “I love the energy and ambition at TBWA/London. They’re committed to making work that busts into people’s lives, makes a dent in culture and builds brands people actually care about. I’m incredibly excited to join the crew and help them on their mission.”
It comes after TBWA\London poached strategy director Jesper Norgaard from Grey London.
