Higgidy is marking the arrival of new premium pies with a new campaign starring celebrity comedian and presenter Judi Love.
The second year of the Love’s content partnership with Higgidy will see Judi team up with Higgidy’s culinary chef Jordan Kerridge to “Dig Into A Higgidy” together, and create a new autumn pie range as well as a Caribbean themed spicy pie recipe.
Running through October and November, the “Dig Into A Higgidy” campaign includes a national out-of-home poster across 48 and 6 sheets.
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It will also see increased investment in digital display, social media and brand activation in grocery across the UK in its second year of high impact content in partnership with celebrity comedian and presenter Judi Love.
“I loved working with Higgidy last year and am thrilled to be back in the Higgidy kitchen with the team. Higgidy have made some great changes to their pie recipes. They always make delicious quality food and it’s always fun working with them!” said Judi Love.
The new pies are available in 100% recyclable packaging and are easy to find across retailers from 24 September, including Sainsbury’s, Waitrose and Ocado.
They will also be available in Tesco and Asda from early 2025 priced at £3.35.
