Media and entertainment group Global has won the contract for Network Rail’s entire roadside advertising estate following a competitive pitch.

The railway company’s roadside out-of-home portfolio, which is comprised of over 1,400 sites, includes classic formats and digital billboards in high-profile city locations such as London, Manchester, Birmingham, Edinburgh and Leeds.

There will also be further investment for more than 100 new state-of-the-art screens on premium sites in city centres which will be rolled out over the coming months.

Network Rail property commercial director Hamish Kiernan said: “We’re pleased to continue our relationship with Global for a further seven years. We’re looking forward to seeing the ambitious investment plans come to fruition, creating some of the most premium and iconic digital screens across the country.”

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Network Rail Property commercial director Hamish Kiernan said: “We’re pleased to continue our relationship with Global for a further seven years. We’re looking forward to seeing the ambitious investment plans come to fruition, creating some of the most premium and iconic digital screens across the country.”

“Any advertising revenue generated across our portfolio is invested back into the railway, which means this partnership will not only deliver engaging content to millions but will also benefit our customers through rail reinvestment.”

Advertisers can advertise via Global’s digital ad exchange Dax.

Global recently announced a 10-year partnership with BT in order to upgrade the nation’s payphones and roll out more digital hubs for local communities.