British Airways has created a new set of calm-inducing out-of-home spots, continuing its ‘A British Original’ positioning.
Created by Uncommon Creative Studio, ‘Doors’ celebrates the in-flight privacy of its business class or Club World offering.
Illustrated with a single split in the creative, the new out-of-home works highlight moments of quiet found by British Airways customers.
The work will be live across out-of-home panels throughout England until the end of August.
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Photographed by Cristopher Anderson, who was behind the airline’s Cannes award-winning ‘Windows’ spot (which showed customers gazing out of windows into a clear blue sky), the latest images illustrate customers enjoying a glass of wine, putting their feet up and more all whilst unaware of their surrounding environment.
Each creative is accompanied by white space, highlighting the surrounding cabin – while a dash of humorous copy highlights why the calm is so needed.
It follows on from an array of famous British Airways creatives, including its iconic out-of-office billboards, and its recent period-drama inspired safety video.
