Cleaning brand Zoflora is targeting a big second half of 2024 with the release of new seasonal scents backed by a blockbuster £1.7 million pound marketing push.
Devised by creative agency Quiet Storm, the campaign will revolve around a hero 30-second spot that showcases the breadth of the brand’s portfolio set to Edith Piaf’s 1960 classic ‘Non, je ne regrette rien’.
Running through to 31 October across major channels such as ITV1, Channel 5 and Sky, the brand’s creative will appear during ad breaks for drama, entertainment, lifestyle and morning-daytime TV series.
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“We’re excited to see the return of Zoflora to screens across the UK. The last 18 months have seen us add numerous new formats to Zoflora’s product line up,” the brand’s director of home hygiene, Francesca Turner said.
“So it’s important that ahead of a key time of year for our brand consumers are aware of the full range of fragranced cleaning products available and their different uses around the home.”
Set to be further amplified by digital advertising, social activity, PR and influencer outreach, the nationwide campaign will look to drive Zoflora to the forefront of Brits’ cleaning purchasing habits.
