Ice cream brand Haagen-Dazs has partnered with hit Netflix show Emily in Paris ahead of the impending release of its highly-anticipated fourth season.
The campaign will see the launch of a specially-designed limited-edition Emily in Paris Haagen-Dazs ice cream collection, set to be made available worldwide.
The new collection will be amplified by a series of international activations including countless pop-up experiences and social media challenges taking place throughout August.
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“This partnership is a celebration of our shared heritage in France,” Haagen-Dazs brand director, Priscilla Zee said.
“We are delighted to bring that to life for fans of both brands globally, as they experience a taste of Paris with their favourite flavours enjoying the limited-edition designs and exclusive experiences.”
Fans of the iconic ice cream brand and the show will also be able to scan the limited-edition containers for the chance to win exclusive prizes, including a ‘once-in-a-lifetime’ Emily in Paris-themed trip to Paris.
