Boiler manufacturer Worcester Bosch has been ordered to change its marketing related to future-proofing, after a Competition and Markets Authority (CMA) investigation into its green claims.
The CMA was concerned that Worcester Bosch’s assertions about boilers being “hydrogen-blend ready” could mislead consumers into assuming the fact they run on 20% hydrogen makes them unique or special.
The watchdog felt the claims might give consumers the false impression that using the boiler would help them reduce their carbon footprint, when in fact they would be in the same position using other boilers on the market.
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Worcester Bosch has agreed to remove or change its marketing material across all channels.
It will also contact its network of accredited installers to ask them to remove or change any Bosch marketing material or contact the CMA.
The CMA began investigating the claims in October last year when it wrote to 12 other businesses that sell hydrogen-blend boilers after reviewing their marketing.
Following our action, #WorcesterBosch is changing how it markets its #boilers, so that customers can make well informed decisions #GreenClaims.
Read more: https://t.co/k7DKMIi7ON pic.twitter.com/G5ktMh8S9F
— Competition & Markets Authority (@CMAgovUK) August 9, 2024
“Around 1.6 million people buy a new boiler in the UK each year – a big decision that can cost thousands of pounds. With people increasingly concerned about their impact on the environment and the cost of bills, it is vital that consumers can make well-informed decisions,” said CMA interim senior director of consumer protection Hayley Fletcher.
“Our action – including the changes secured from Worcester Bosch – will help to ensure that consumers looking for a new heating system are provided with clear and accurate information,” she continued.
The watchdog’s previous investigations into green claims have seen Asda, Boohoo and Asos all come under fire over how they market their fashion lines.
The CMA is also focusing its attention on online countdown clocks, with its most recent ruling being against Simba Sleep’s mattresses.
