Food and drink ads using words such as ‘natural’ and green imagery benefit from an eco-friendly ‘halo effect’, according to the latest ASA research.
ASA’s new AI system flagged 25,000 ‘irresponsible’ ads in 2023
The Advertising Standards Authority (ASA) has revealed that over 27, 000 ads were withdrawn or amended across 2023 as a result of its work.
Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
Unilever to be investigated by CMA over greenwashing claims
Unilever is being investigated by the CMA following claims that it made “vague and broad” statements about its products’ environmental qualities.
Elf Bar adverts banned by ASA for misleading recycling claims
Adverts for the vape brand Elf Bar banned by the ASA for using the slogan “recycling for a greener future”.
ASA calls for more transparency on ‘green disposal’ claims as public confused
The Advertising Standards Authority (ASA) is calling for greater clarity on green disposal claims and will work with advertisers to help them adapt.
Adfree Cities calls to ‘End Meat Advertising’ in the UK
Adfree Cities is calling for an end to the advertising of meat, dairy and eggs in the UK, claiming that such ads are ‘misleading to the public’.
ASA accused of being ‘unfit for purpose’ in battling ‘greenwashing’
Campaigns have accused the ASA of being ‘not fit for purpose’ against policing ‘greenwash’ campaigns, and call for a ban on high-carbon adverts.
Havas wins controversial Shell media account
International agency Havas has secured Shell’s strategic media buying account, with work due to begin in January 2024.
Chartered Institute of Marketing spotlights alarming sustainability skills gap
The CIM has revealed that 40% of marketers would like to receive a marketing qualification relating to sustainability, but don’t yet possess one.