Asda’s clothing brand George has shared its latest back-to-school spot, putting sturdy clothes at the centre of a new rocket themed creative.
Created by Impero agency, the spot shows a family bursting through the door, before the mother receives a WhatsApp notification announcing about a science project the next day.
As everyone gets to work building the project, the film highlights a range of school uniform items which have been specifically built to last, including scuff resistant shoes, stain-release polo shirts and trousers with reinforced knees.
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“Don’t worry just build that rocket,” the mother says as the kids make a long list of demands.
The spot ends with a clear “Whatever school throws at you, bring it on with George, exclusively at Asda, the spot ends.
As part of its recent summer campaign, Asda revealed a fresh new take on its iconic green branding, leaning in to the retailer’s heritage.
George at Asda has reported a 3.9% increase in online revenue, as the retailer delivered a strong set of growth across online and grocery in the second quarter.
The back to school campaign from George has had its best ever start to a back-to-school campaign, with store sales up 88% on last year in the first two weeks of the campaign.
