Beaches Resorts has used real influencers instead of models for the first time in its latest holiday spot promoting its Turks and Caicos resort.
Running across linear TV, video-on-demand, cinema, digital and social the spot is created by creators chosen by redpill agency.
The work, which aims to target families in the UK and and US, was supported by media agency the7stars.
Set on location, the work showcases the renowned Grace Bay Beach and Providenciales, where families can enjoy water sports and marine life encounters. It also intertwines narratives from the five content creators’ families about their holiday experience.
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“Our goal for both the social and TV campaigns was to create a refined look and feel that took the brand to new heights,” said redpill founder and creative director Lim Corrigan.
“Showcasing beyond the resort to the wonders of the destination and the incredible family memories from a Beaches Resort,” he added.
Redpill creative lead Mollie Nathan called working on the multi-platform campaign “an absolute delight!
“Our creative strategy was to craft a mesmerising visual journey that encapsulates the unforgettable moments Beaches resorts has to offer, showcasing a vibrant, authentic and exciting family itinerary through the unique perspective of our content creators and their families”.
