Budweiser has enlisted Sir Geoff Hurst himself in a message that sees the Three Lions legend write to the King to ask for a bank holiday if England win the Euros.
The #BudBankHoliday campaign created by Revolt on behalf of Budweiser comes after the brand tapped into heritage by reuniting the legendary striker with his iconic number 10 shirt, in a shoot worth an estimated £4 million.
Almost 60 years of hurt since the famous World Cup win, and after a successful semi-final against the Netherlands, the number one question on everyone’s lips is will they bring football home? But that is closely followed by: will the nation get a celebratory day off?
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
Set to the tune of God Saves the King, the 17-second film sees Hurst pen his politely toned letter to with a fountain pen and seal his envelope traditionally. All this with a Budweiser by his side, naturally.
As of yet, the prime minister – himself an avid football fan – has been hesitant to make promises when broadcasters asked how the country would celebrate.
Meanwhile Budweiser has also been celebrating the legends of today in its work with Asda to create a 360 marketing activation ahead of the European football championships featuring John Stones, Kieran Trippier and other England stars.
