Geoff Hurst blesses Budweiser beer in inspiring Euros ad

Sir Geoff Hurst, the last surviving member of England 1966 World Cup-winning team has blessed Budweiser as the squad’s official beer as the Euros get underway in Germany.

Developed by creative agency Revolt, the campaign is centred a 60-second hero film which sees Hurst re-united with his iconic number 10 shirt in which he scored a World Cup final hat-trick, a feat only equalled by Kylian Mbappé some 56 years later.

Worth an estimated £4 million, the shirt was borrowed from the National Football Museum specifically for the Marcus Soderlund-directed shoot.

“We’ve got the greatest squad in a generation. All we need now is to give the team every chance at success,” Revolt executive creative director, Orlando Wagner said.

“So we enlisted our greatest living legend, Sir Geoff Hurst, 1966 World Cup winner, to bless Budweiser’s beer with the very shirt he wore in the ’66 final. If that doesn’t do it, what will?”


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The campaign will see the US beer’s famous cans specifically re-designed to include the England football team’s crest as well as the words ‘Let’s Bring It Home’.

With PR handled by Weber Shandwick, the creative will run across TV, video-on-demand, out-of-home and social media.

Budweiser global brands director, Jessica McGeorge added: “We are honoured to launch the world’s first beer blessed by a legend. Sir Geoff has turned every can of Budweiser into a talisman of greatness for England fans.

“Replacing our beer’s name with ‘Home’ is testament to Budweiser’s support and belief in the Three Lions. As the tournament kicks off, greatness is England’s to take.”

AgenciesBrandsCreative and CampaignsNews

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