Upon the news of Labour wining the election, we quickly heard politicians from across the political spectrum share their verdicts about what the results meant and why they happened.
And with similar haste, brands from across an array of industries have shared their (admittedly less serious) take on the news.
From new cabinets to lost seats and a change of office, some brands were quick to jump in and react to the news of Labour’s landslide win. We’ll be adding those reactions here:
Wickes sorts a new (Labour) cabinet
Home improvement retailer Wickes drove past parliament this weekend, in a stunt that put a practical twist on the news with an offer to get Keir started with a new cabinet.
“New cabinet, Keir? Our kitchen experts are here to help” read the OOH, along with branding for DIY retailer Wickes which has 230 stores across the country.
“The first thing you do when you move into a new home is start planning what you are going to do with it – especially if the previous occupants have not left it to your taste,” said St Luke’s joint chief creative officer Richard Denney.

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Ryanair offers Sunak a seat
Budget airline Ryanair offered a note of sympathy for Rishi Sunak after a news story stated the former prime minister had told his inner circle he was fearful of losing his seat amid the Labour landslide.
Luckily for Sunak he kept his seat – however many in his government weren’t so lucky, with big names including Jacob Rees-Mogg, Penny Mourdant, and former prime minister Liz Truss all losing their high-profile seats in parliament.
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Need a new office?
Meanwhile, serviced offices provider work.life responded to Labour’s good news by sharing an Instagram post with a sign being held outside Number 10 reading ‘Need a new office?’.
One comment read: “I have to say well done on this… even though I work for a competitor.”
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