Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Wickes unveils extensive media partnership with Global
Wickes has this week agreed a new sponsorship deal with media firm Global, which will see the home improvement retailer become the headline sponsor of Angie Greaves on Smooth Radio.
Pinterest and Dentsu UK team up to boost brands’ performance on platform
Pinterest and agency Dentsu UK&I have teamed up to offer brands an exclusive initiative designed to boost their performance on the platform.
Wickes stand at Brighton Pride sparks controversy online
A Wickes activation on display at Brighton’s Pride parade at the weekend has caused a significant backlash among the wider LGBTQ+ community online, which found the DIY firm’s messaging to be overly ambiguous.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
Wickes launches new TV ad showcasing art of DIY
Wickes has kicked off a new brand marketing campaign glorifying the art of DIY and encouraging the British public to show off their home improvements.
Girls Aloud’s Kimberley Walsh swaps singing for DIY in new Wickes Partnership
Wickes has unveiled its ‘first official talent partnership’ with Girls Aloud singer, presenter and actress Kimberley Walsh.