Online retail marketplace AliExpress has shared its global advertising campaign, which highlights the more than 161 million purchases made via the site.

The ecommerce site is the official ecommerce partner of the upcoming games.

‘Find Your Sport’ is underway at a four-day event in Budapest ahead of the upcoming games, with a new pop-up which acts as a skateboard-simulation, allowing visitors to try out their skills.

“We believe this campaign underscores the values of the Olympic Movement by demonstrating the power of sports. This campaign is designed to inspire the sporting dreams and passions of people around the world,” said AliExpress head of global marketing Albert Zhu.

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Last month the the Chinese-owned site, which is also sponsoring Euro 2024, signed up David Beckham as its global ambassador. 

The former England captain will lead on its ‘Score More with AliExpress’ campaign, which offers consumers a set of deals to mark the competition.

The e-commerce retailer has said it will offer millions of discounts and games throughout the Olympic Games.

It comes as the retailer aims to compete with its fiercest rivals, including Chinese-owned Temu, which increased its ad spend by 1,000% over 2023.