Waitrose and iconic accessories designer Lulu Guinness have collaborated for a second time, following a sellout design last year.
Available online and in supermarkets from 19 June, the tote bag is made entirely from plastic bottles and is adorned with monochrome colours and features a checkerboard design with a Lulu Red lip motif and sturdy woven branded straps.
It will be available to John Lewis loyalty members first via the app — with more than 11,000 google searches for the bag since it launched. Each of the bags is made from 13 recycled plastic bottles and the retail price is £12.
Last year’s bag was so popular was so popular – with over 11,000 google searches since the first launch, and searches for Lulu bag on Waitrose.com up 486% in September 2023 – that this time round, a maximum of two bags per person policy has been introduced to make things easier for those wishing to secure one.
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“Working with Lulu, an icon of British fashion, is an honour. I am looking forward to hearing what our customers think of the latest design, crafted again with durability and sustainability in mind,” said Waitrose non food buyer Tim Shaw.
“We’re delighted that customers loved the first design as much as we did. We’re expecting quite a moment, as the new bag has so much anticipation from everyone!” he continued.
Lulu Guinness said: “I’m absolutely delighted to introduce our second Lulu Guinness Tote at Waitrose! I was overwhelmed by the success of the first bag and so pleased everyone loved it.”
“Like the first tote, the new bag is made from recycled bottles, and we’ve stayed true to our signature colour palette of Lulu Red, Chalk, and Black. The slightly smaller size offers another option for avid Lulu tote enthusiasts.”
“Its playful and quintessentially Lulu design features two different chessboard prints, if you look closely, you’ll spot the clever L-shaped pattern. It’s the perfect blend of fun and sophistication. Checkmate!,” she added.
