Levi’s UK brand ambassador and renowned satirist, Munya Chawawa, unveils a new creative sketch inspired by the Live in Levi’s 2024 campaign.

The storyline takes us deep inside the mind of Chawawa (the jeanius) as he plans his next satirical takedown video. Conceived and delivered by the comedian’s own production company Munz Made It, the film takes us through a journey of his creative decision making.

The campaign video opens with Chawawa struck by a news headline announcing, “Someone high profile has done something scandalously silly”, before launching into the surreal inner workings of Chawawa’s mind, reimagined as six quirky characters in a chaotic boardroom.

The comedian plays each person in the skit: the director, research wizard, Munya from IT, social media manager, make-up artist and music producer, who all come together to create the final viral sensational video.

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Visually, it is the Levi’s fit which brings each character to life, with all of them dressed in the season’s must-haves, showcasing the wider brand platform Live in your Levi’s.

Throughout its history, iconic Levi’s garments have been lived in and loved by those pushing culture and society forward. Over the past decade, the Levi’s brand has launched Live in Levi’s campaigns as invitations to move with purpose.

The creatives, makers and visionary ‘doers’ that move with purpose and push boundaries.

Munya has taken the UK comedy scene by storm, best known for his hilarious social media sketches that never shy away from the political agenda. He is also hosting a satirical Radio 4 show about the general election campaign – a three-part series named Munya Chawawa’s Election Doom Scroll.