Leading creative agency, Rankin Creative has appointed former Futerra CCO Warren Beeby as its new chief creative officer.
Opinion: Is Levi’s using AI models to fake its way towards diversity?
As Levi’s announces it is trialling the use of AI-generated models to increase the diversity of its advertising, we ask if the move is a step too far?
Levi’s will experiment with AI-generated models to ‘increase diversity’
Levi’s is set to trial a new range of AI-generated models in a bid to increase the diversity of its models.
TV ads will still bring brands more fame than digital ads, industry veteran Sir John Hegarty tells the BBC
Sir John Hegarty told the BBC that despite the popularity of digital ads, TV advertising is the only medium that can make a brand truly “famous”.
Levi’s pairs up with Stüssy to celebrate the 150th anniversary of 501 jeans
Levi’s has partnered with fashion brand Stüssy as the jeans brand celebrates the 150th anniversary of its 501 Jeans range.
Levi’s marks 150th anniversary of 501 jeans with ‘The Greatest Story Ever Worn’ campaign
To mark the 150th anniversary of Levi’s 501 jeans, the denim brand has unveiled a year-long campaign titled ‘The Greatest Story Ever Worn’.