Adam&EveDDB has launched a new ‘Feelings First’ global positioning, which comes following on from a successful run of business for the agency.
As part of the launch, the agency has revamped its visual identity which will include its four offices in London, Berlin, New York and its newest office in San Francisco.
In addition to new growth, it has achieved organic growth from its current global client roster including PlayStation, Mars, Unilever, SharkNinja and the International Paralympic Committee.
It will continue to be led by chief creative officer Richard Brim and CEO Miranda Hipwell heading up the Berlin offices and Caroline Winterton leading New York and West (San Francisco) as CEO.
Created by adam&eveDDB head of design Chris Chapman, the new look features bold typography allowing the adam&eveDDB logo to be more easily combined with clients’ logos, while the digital version allows the & to morph playfully into different animated channels for each office in the network.
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“We wanted our new ‘Feeling First’ brand identity to be bold and impactful. We chose a chunky, straightforward font and bright colours to evoke strong emotions,” said Chapman.
“This simple, clear design focuses on direct communication and ensures our visual identity fits well with all our clients’ work, no matter the emotional tone,” he added.
CEO Miranda Hipwell added that it had been a successful year of business and it was “the right time to double down on [Adam&EveDDB’s] DNA”.
“We want the feeling of working with us and the work we make to feel unified in the best possible way. Our visual identity is the cherry on the cake as it allows us to be more cohesive as a group and in how we show up for clients,” she continued.
Winterton added: “We’re almost a year into adam&eveDDB in the US and it’s been pretty epic.”
“We’ve been on quite the new business tear welcoming eight brands to the family and have been hiring fantastic talent to keep up with the growth and creative ambition.”
“Our bi-coastal offering in North America gives us access to tremendous talent to deliver against all of our client’s ambitions.”
