Tesco fashion line F&F is showcasing the perfect blend of fashion with everyday practicality in a new campaign led by a TV spot, Walkies.

Created by London agency BBH London, the new film sits under Tesco’s Makes Fashion Sense brand platform and shows a woman trying out her new linen two-piece with unexpected twists and jerks as she conducts the ultimate ‘fit test’, to see if the outfit is suitable for walking the dog.

Produced by Somesuch and directed by Tajana Tokyo, the film highlights the freedom of movement and the importance of having clothes that work for everyday life.

“Hopefully this idea will resonate with everyone, even if they don’t own a dog,” said BBH creative director Uche Ezugwu.

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“Anyone trying on new clothes should take a ‘fit test’ – my favourite is Mc Hammer’s Running Man.”

The campaign will run on video on demand and across social media channels in the UK, the Republic of Ireland, Hungary, the Czech Republic and Slovakia.

Tesco F&F CEO Jan Marchant added, “Our summer campaign perfectly captures the essence of our brand – stylish and wearable.

“We loved the idea of the ultimate fit test and celebration of movement, and are super excited to launch our new collection. Perfect for whatever the summer throws at us!”

The track – RagJazz (UK Funky Remix) by Neone The Wonderer featuring Hali Ray – was sourced by BBH’s in-house music studio, Black Sheep Music.