London Gatwick shares a playful nod to British politeness to spotlight the airport’s convenience and accessibility in its latest campaign.
The new campaign features bold messaging, such as “from bed to boarding”, “from toothbrush to take off” and “from car seat to 40 thousand feet”, with bespoke illustrated characters created by Brighton-based creative agency Oliver & Graimes.
Oliver & Graimes joint managing director Gareth Graimes added: “‘Sorry for the Convenience’ is our fun take on the British tradition for apologising. Flipping the apology on its head was a playful opportunity to engage people and promote the speed and efficiency.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency news sent straight to your inbox each morning
Speaking about the campaign, London Gatwick head of marketing Simon Brady said: “It is important to us that customers have the best experience when flying from our airport, and that journey starts right from their home. Our vision is to be the airport for everyone, whatever your journey.”
“That’s why we’re proud to have partnered with two local agencies to bring this to life in our latest campaign.”
The airport has also partnered with a second Brighton-based agency Arke on OOH work that will be seen across billboards, Sky TV and digital media across London, showcasing the services available at the busy airport.
Arke Agency founder and managing director Steph Noble added: “Working with London Gatwick and Oliver & Graimes on this campaign is energising.”
She added: “We can’t wait to see the reaction and to continue our partnerships in the future.”
