Convenience grocery delivery service Snappy Shopper is getting its new retail media offering started on the right note as it partners with fizzy water brand Syps, founded by British music artist, Aitch.

The retail media offering has been designed to give challenger brands, like Syps, the opportunity to reach a larger audience by showcasing their products across an extensive network of convenience grocery retailers.

The service will allows brands to launch targeted campaigns and gives them access to data-driven marketing strategies, allowing them to access consumer insights, tailor campaigns and optimise their reach in order to establish a stronger presence across convenience retail.

Brands will also be able to leverage Snappy Shopper’s digital platform to better engage with consumers.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

Snappy Shopper CEO and founder Mike Callaghan said: “Our retail media offering is designed to give challenger brands the tools they need to succeed in the competitive convenience retail market.

“We are thrilled to partner with Syps to kick off this initiative. By working together, we can help Syps grow its brand and connect with more consumers, while bringing new and exciting products to local shoppers.”

The inspiration for Syps fizzy water came after Brit-award winning artist Harrison ‘Aitch’ Armstrong  developed an addiction for fizzy drinks and was inspired to make a drink with “zero sugar, maximum flavour and lots of fizz”.

Syps director Alex El-Nemer said partnering with Snappy Shopper offered a “fantastic opportunity” to introduce Syps to a broader audience.

“We’re excited to work with Snappy Shopper to enhance our brand’s visibility across different audiences and bring our products directly to consumers through the convenience of local grocery shopping.”