Media agency Publicis.Poke has rebranded back to its original moniker of Publicis London, which was used prior to its merger with Poke and Arc in 2019 to form a unified outfit.
The move was actioned to highlight that the agency is the UK branch of the Publicis Worldwide creative network, part of the integrated Publicis Groupe.
As part of the rebrand, Publicis London has been given an all-new visual identity, which sees it adopt a red, black and white colour palette, with a streamlined logo containing the Publicis Worldwide font.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
The brand re-structure marks the latest in a series of changes set in motion by Charlie Rudd since he took over as Publicis.Poke/London CEO in February last year, replacing John Hadfield. He combines his duties at Publicis London with his role as group CEO of Leo Burnett UK and Fallon.
Rudd moved Publicis London’s office’s from Publicis HQ in Chancery Lane to White City, joining Leo Burnett UK, Fallon London and Saatchi & Saatchi London.
In November he recruited Neverland chief creative officer Noel Bunting, who joined as executive creative director in January, replacing Dave Monk.
