Puma has launched ‘Forever. Faster’ – its first worldwide campaign in ten years focusing on its connection with speed and elite performance.
Through this large-scale campaign, the German sporting giant will be looking to strengthen its positioning as the ‘fastest sports brand in the world’ with a vibrant 90-second brand film featuring a host of global stars.
The blockbuster effort sees the likes of Neymar, Antoine Griezmann, Jack Grealish, Memphis Depay and Sergio Aguero star from the world of football alongside Mondo Duplantis, Karsten Warholm and Shericka Jackson from the world of athletics.
“Speed is the superpower how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone,” Puma CEO, Arne Freundt said.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best and becoming a better version of themselves, allowing them to see the game like we do: Forever. Faster.”
The campaign launches in the run-up to the 2024 Olympic games, Euro 2024 and 2024 Copa América and will run across TV, social media, out-of-home, in-store and press.
“It is the first time that Puma has one single message – Forever. Faster. – throughout the entire year and across all performance categories such as football, running, basketball and handball,” Puma VP of brand and marketing, Richard Teyssier said.
“The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”
