The Cotswold Company has appointed the7stars to be its creative agency of record and its UK planning and buying agency.
The collaboration marks a strategic move to bolster The Cotswolds Company’s omnichannel strategy, with a focus on enhancing the online user experience and reinvigorating its AV approach.
The appointment took place following a closed pitch, with the7stars taking over the media and creative accounts from Creature and Mindshare respectively.
The move follows a strong performance in 2023 as consumers shift away from ‘throwaway’ furniture in favour of the brand’s high-quality, made-to-last products.
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The Cotswald Company’s partnership with the7stars signals a commitment to elevating its brand presence and driving growth amidst evolving consumer landscapes. Its creative studios Supernova, is set to kickstart the partnership with branding work leading up to the launch of a new TV campaign scheduled for September.
“We are thrilled to embark on this journey with the 7stars and elevate our creative and media strategy. Their independent thinking, passion, and pace align perfectly with our brand ethos. We look forwarding to leveraging their expertise to drive our brand forward,” said The Cotswold Company CMO Matt Pollington.
“The Cotswald Company is a much-loved British brand that has grown significantly in recent years with a bold strategy to build on this momentum. To do this, they understand that it’s more than just media and are working closely with our cross disciplined teams to ensure seamless integration of data, media, and creative strategies, provides them with a competitive edge in the market.”
