Vitabiotics TV ad for Pregnacare taps into emotional journey

Vitabiotics latest national TV advertising campaign for UK pregnancy supplement brand Pregnacare  follows a young family as they experience the emotional journey of pregnancy.

Titled ‘Embracing one family’s journey to welcome a new addition’, the 30-second creative follows the couple embarking on their second pregnancy and sharing the experience with their enthusiastic firstborn daughter.

Beginning with the initial stages of anticipation and following through to the heart-warming moment where they become a family of four, the ad was directed by One Represents photographer and director Billie Scheepers, who captured the essence of the transformative journey.

Scheepers said: “Our aim with this campaign was to capture the authentic essence of the pregnancy journey, showcasing the profound moments that expectant families experience”.

“Through our creative direction, we aimed to demonstrate how Pregnacare supports expectant mothers every step of the way, ensuring a holistic approach to maternal health.”

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Produced in collaboration with full-service boutique agency 3Sixty Creative, Vitabiotics’ Pregnacare TV ad will run alongside an extensive, ongoing marketing presence with parenting and lifestyle press, online and sampling activity, as well as outdoor advertising.

Vitabiotics CEO Tej Lalvani said: “Vitabiotics Pregnacare has been a cornerstone of safeguarding maternal nutrition for over three decades and is the brand most recommended by midwives and most trusted by mums.”

“Our new TV advertising campaign aims to capture the emotional journey of pregnancy while highlighting the important role Pregnacare plays in supporting expectant mothers throughout every stage. We’re proud to continue our legacy of providing caring, expert nutritional support to growing families, both across the UK and internationally.”

The first burst of this new ad campaign – which launched on 2 April – will feature on major terrestrial channels, including Channel 4, E4, ITVX and Sky.

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