Greggs has reimagined its long-term slogan ‘Bag some joy’ as the title of a classic British Saturday night quiz show in its latest marketing assault on the senses.
The trailer for the all-new quiz show shows contestants taking part in a series of tasty games whilst cheered on by an audience of Greggs fanatics through a series of energetic highlights.
Dreamed up by creative agency Drummond Central, all the typical quiz show tropes are out in force – there’s a lot of shouting, enthusiasm bordering on mania and a man dressed as a giant sausage roll.
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Unsurprisingly, all the prizes are a delicious selection of bakery products, which the contestants and audience apparently couldn’t be happier about.
Directed by dynamic duo, That Jam, through The Gate Films, the game show celebrates the ‘endless possibilities’ the high street bakery offers – ultimately highlighting that by choosing Greggs, everyone’s a winner.
Greggs also took its shiny-suited host to radio, where listeners were able to get involved in their very own ‘Bag some joy’ minigame.
Alongside the TV and cinema ads, Drummond also created a series of glitter-adorned OOH, spotlighting the variety of Greggs ‘winning flavours’ available for breakfast, lunch and dinner. Or all three.
