Special ops guru leaves Lucky Generals after three years

Paul Mallon has departed Lucky Generals after three years in a special ops role at the agency.

During his time at Lucky Generals he worked on accounts including GambleAware, Howden, Co-Op, The Guardian, The Labour Party, Virgin Atlantic and Yorkshire Tea.

Prior to working at Lucky Generals he worked at Paddy Power Betfair as head of brand marketing, where he started as editorial manager after working in journalism at the Irish Daily Star.

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Writing on LinkedIn he said: “I’m finishing at Lucky Generals this week to return to the bosom of the European Union and Dublin. If only there was a word to sum up how I feel about the last couple of years at the agency. Lucky! There it is.”

He added that he felt “privileged” to be surrounded by “some of the world’s greatest creative thinkers”.


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