Independent advertising and film production business Tenth Man has announced its international expansion, including the opening of a new office in Farringdon, London.
Founded in Dublin in 2018 by Paddy Power advertising director Ken Robertson, the brand is aiming to grow globally with the new office set to help better serve its international client base.
Major clients include Guinness, Red Bull, Jameson, Fanatics, AIG and Superbet, which accounted for more than 50% of its £10 million revenue in 2023.
“I originally created the Tenth Man to be the partner I always wanted to work with during my 20 years as a marketing professional,” said Robertson.
“By quickly becoming one of the fastest-growing, independent creative agencies we’ve showcased a genuine appetite for a more agile model that seamlessly crafts creativity with culture to drive measurable commercial success for our clients.”
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He added: “The timing feels perfect to put boots on the ground in London, enabling us to better serve our existing clients’ needs while tapping into demand from new partners.”
Tenth Man’s London office will be led by managing director Gethin Evans, who brings extensive C-level marketing and P&L (profits and loss) experience in Europe and North America, having worked on brands such as Virgin and Betfair.
Evans said: “This is an incredibly exciting opportunity for me and for the team in what is clearly a special business. We’ve been making consumers’ jaws drop since 2018 with a unique proposition: connected commercial creativity.”
“We’re here to make the spikes spikier, show me a business that doesn’t want that,” he added.
