Moneysupermarket has increased its marketing spend by almost 10% to £182m in 2023 as it said its campaigns over the year “resonated better” with consumers.
The price comparison site reported record revenue, up 11% at £432m, and a 14% rise in EBITDA, as it claimed that “brand marketing remains an important driver of traffic across the group”.
In September, it launched its SuperSaveClub marketing campaign, building on the MoneySuperSeven campaign it debuted in 2022.
The brand said the campaign had “resonated better with consumers than any we have done before, supporting in an uplift in direct to site traffic in the year”.
Moneysupermarket featured Dame Judi Dench in its April 2023 spot promoting Money SuperSeven.
The ad, developed by New Commercial Arts, saw the saving experts entrusted with helping seven different people across seven different cities save money.
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Alongside the core site, the money saving website said it had also invested in above-the-line marketing for TravelSupermarket “to put it at the top of people’s minds when they are looking for deals on holidays, car hire, travel insurance, flights and hotels”.
It also returned to TV advertising for its Quidco business over the year, in a bid to grow its members.
Moneysupermarket CEO Peter Duffy said: “We helped customers save a record £2.7bn in 2023. The more we can help households save, the more the group grows”.
He added: “We’re proud that in tough times for consumers, MoneySuperMarket, MoneySavingExpert and QuidCo have been able to make a real difference for so many”.
