Independent agency Live and Breathe has partnered with make up accessories specialist Real Technique’s ‘Our Tools. Your Way’ campaign to launch a new set of OOH activations.
The night-time OOH stunt lights up iconic central London locations with a call to arms to #MakeYourStatement and settle long-standing debates across the social beauty community about the role of make-up.
The campaign, run alongside Real Technique’s media partner MI Media, aims to drive brand fame via the online make-up community ‘Our Tools’.
It hopes to showcase that Real Techniques has the make-up tools for “whatever look people want to achieve”, while highlighting that make-up is behind a lot of people’s image.
“We are proud to work with Live & Breathe on this campaign to emphasise a fundamental truth: the tools we use are not mere accessories, but essential partners in the artistry of makeup,” said PPI beauty international marketing manager Emily Hudson.
She added: “We believe in empowering cosmetics enthusiasts to elevate their beauty routines, recognising that quality tools are the unsung heroes behind every flawless look. We know that everyone has their own makeup secrets and hacks and we want the #MakeYourStatement campaign to get the audience debating about them.”
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In addition to the OOH activity, the campaign will run across TikTok and YouTube until mid-March followed by bursts throughout the year.
The campaign will also be supported by activity from influencer Izzie Rogers and aims to spark some healthy debate with the public, and sharing Real Techniques’ make-up tool samples.
Live and Breathe account director Emma Singleton added: “Our collaboration underscores a shared commitment to excellence and empowerment, as we strive to educate and inspire cosmetics enthusiasts.”
“Through facilitating debate, we invite individuals to understand the transformative power of quality tools, unlocking new levels of artistry and self-expression.”
