Campaign group Greenpeace has parodied Shell in a new campaign video, mocking the the fossil firm as it celebrates its £22.4 billion profits.
The scathing video shows board members celebrating the figures, which were announced by the fossil fuel company yesterday, by necking down champagne and dancing around a burning sign which reads “Your Future”.
Despite a fall in profits since the height of the energy crisis, the figures were better than expected. The Guardian reported that the firm plans to return £2.8 billion ($3.5 billion) to investors.
This is the WORST party in the world…#Shell #StopShell #StopDrillingStartPaying pic.twitter.com/OKidqxqbk6
— Greenpeace UK (@GreenpeaceUK) February 1, 2024
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In a nod to a similar scene in hit show Succession, written by Greenpeace supporter Jesse Armstrong, one executive is seen rapping while wearing a baseball jersey.
Shell CEO Wael Sawan came under fire last year after the fossil fuel company dropped its plans to cut oil production , advertising agency Havas has also come under fire for taking on the contract for the firm.
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It comes after Greenpeace also ridiculed Shell in an earlier Succession themed video after it sued the NGO for £1. 6 million ($2.1 million). The video featured scenes from the show where Cousin Greg attempts to sue Greenpeace for his inheritance, after it sued the NGO for £1. 6 million ($2.1 million).
Just days later, Armstrong donated £25,000 to Greenpeace’s legal defence fund.
Greenpeace UK campaigner Maja Darlington said: “This is the kind of party nobody wants to be at. 2023 smashed global temperature records, but Shell execs are celebrating another year of making obscene profits from climate-wrecking fossil fuels.”
“While Shell shovels billions to shareholders and drills for yet more oil and gas, climate disasters are multiplying and hitting hardest those who have done the least to cause the crisis.”
“It’s time to end the fossil fuel party. It would take the average British worker over 640,000 years to earn as much as Shell did last year. Our government must make oil companies like Shell stop drilling and start using their immense wealth to pay for the damage they are causing, before all our futures go up in flames”.
Other eye-catching Greenpeace campaigns have included a redesigned Dove bottle which took aim at Unilever’s single-use plastic.
Feature image credit: Greenpeace
