Trainline has launched a tactical campaign which paints ticket machines as money-grabbing for charging over 50% more than Trainline for tickets bought on the same day.
The campaign responds to research that shows on-the-day train tickets bought from ticket machines are up to 50% more expensive than the equivalent ticket bought on Trainline.
Created by agency Mother London , the campaign is designed to look like a newspaper cover.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
It features ticket machines which have been personified by the ‘Sticky Buttons’ character who charges same-day train travellers 52% more on average than the equivalent ticket bought from Trainline.
At the end of last year, the online ticket retailer released its own version of Spotify Wrapped, but was then slammed as passengers sarcastically remarked that they’d been left waiting on platforms, and that no, they were not “in love” with Waterloo station.
