Apple is highlighting the long battery life of its iPhone 15 with a hilarious new ad featuring what is perhaps the world’s worst ‘Karate Kid’ superfan.
Forming part of the tech giant’s ongoing ‘Relax, It’s iPhone’ brand platform, the spot shows a father filming his son’s futile efforts at trying to karate chop a wooden board for several hours with no issues due to the iPhone 15’s battery life.
Backing up this effort is a 30-second spot that showcases the iPhone 15’s ‘Check In’ feature, which allows users to let their friends and family know when they’ve safely arrived at their destination.
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In the film we see a teenage girl driving in her car for the very first time, leading to all sorts of worry for her father – until her receives her check in, letting him know that she’s arrived safely at school.
Developed by Apple’s creative agency TBWA/Media Arts Lab, both films were directed by Biscuit’s Andreas Nilsson.
These latest works build upon a strong creative year for Apple, which recently won an Emmy for its accessibility-focused ‘The Greatest’ ad, which also a Grand Prix at the 2023 Cannes Lions.
