Center Parcs highlights the joys of slowing down in its latest predictably family focused campaign, spearheaded by Brothers & Sisters.
Directed by French director Nan Feix via the company Not Just Any, the campaign was planned and bought by iProspect across the UK and Ireland, in a move that comes after it wone the media business in July this year.
The campaign, which features a slowed down version of the All Saints track Black Coffee, uses an audience-first data-driven approach and will see creatives deployed across digital and AV channels aimed at targeting family groups.
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“When you and your family are genuinely in the moment together, you notice and experience each other differently. It is as if time really does slow down,” said Brothers and Sisters ECD Andy Fowler.
“You feel connected in a more rewarding way. This is what Center Parcs brings to families. This work is all about illustrating the fun that can be had when you swap the distractions of modern life and really cherish the moment”.
Center Parcs UK and Ireland chief sales and marketing officer Colin Whaley added: “as a parent of three boys myself, I know how busy life can be, we should make the most of opportunities to spend time together and create lifelong memories.”
“‘Cherish the moment’ captures that thought and that sense that special moments can feel like time has slowed down. Our agency partners and internal teams have done a tremendous job to bring this integrated multi-channel campaign together.”
