Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
On the Beach hits back at ‘fattist, snobby’ ad backlash
On the Beach Holidays has hit back at comments about its recent ad campaign, which it deemed “fattist” and “snobby”.
On The Beach stars Paddy McGuiness in latest fun-filled holiday campaign
On the Beach is partnering with comedian and TV star Paddy McGuinness, with the Bolton native’s iconic voice set to deliver TV and radio adverts for the brand throughout 2024.
On the Beach hijacks Chanel fashion show with tactical billboards
On the Beach has hijacked a Chanel fashion show taking place in Manchester’s Northern Quarter with a series of brazen out-of-home activations.
Magic Radio and On the Beach stage Airport Lounge Olympics competition
Magic Radio and holiday-maker On the Beach recently unveiled an ‘Airport Lounge Olympics’ which saw one lucky couple win a trip to Mexico.
On the Beach CMO Zoe Harris joins the brand’s board
On the Beach’s group chief marketing officer Zoe Harris has joined the holiday maker’s board as an executive director.