On the Beach is partnering with comedian and TV star Paddy McGuinness, with the Bolton native’s iconic voice set to deliver TV and radio adverts for the brand throughout 2024.
The actor and TV host will also act as the friendly bloke at the end of the customer service line, playing on his cheeky nature to highlight the offerings of On the Beach.
Showcasing his love of sunshine getaways, McGuiness will encourage Brits to book like a genius and conduct stunts like taking advantage of a fifteen day holiday while only using eight days over the Easter break.
View this post on Instagram
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
Paddy’s appearance coincides with the launch of On the Beach’s Fast Track Perk, which will see people who book a holiday of seven nights for six or less travellers automatically receive fast track treatment in the airport.
“He’s a man of the people who loves getting into holiday mode, clowns around like nobody’s watching and embraces everything a jolly has to offer,” said On the Beach chief customer officer Zoe Harris, discussing the comedian.
“Yet just like our customers, Paddy is smart when it comes to booking a holiday, knowing he can get more bang for his buck when he books with On the Beach. We’re chuffed he’s part of the team and can’t wait for him to get his jolly on”.
