Sky Media names pet food brand Grub Club as the winner of its £1m Grand Prix Sky Zero Footprint Fund, which celebrates adverts that showcase sustainability and raise awareness of climate change.
While the brand, which produces insect protein dog food, won the biggest prize, other finalists included sustainable chewing gum brand Milliways, Ocean Bottle, Ocean Saver and Up Circle. They each secured £250,000 as part of the scheme.
The winners were announced at the Soho Hotel yesterday (7 December), chosen by judges including Sky Sports presenter David Garrido, Campaign editor in chief Gideon Spanier, behavioural scientist Richard Shotton, Sky group head of responsible business and sustainability Marianne Matthews.
Also judging were Electric Glue Pippa Glucklich, Serious Tissues co-founder Chris Baker, AdGreen global director Jo Fenn, Advertising Association chair Stephen Woodford, and Thinkbox CEO Lindsey Clay.
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“We’re ecstatic to be announced as winners of the grand prize. Our journey starts here with our insect based dog food that is not only nutritious and delicious for our pets, but it’s also helping to save the planet,” said Grub Club co-founder Hugh Petit.
“By converting 1% of the UK’s 12 million dogs to Grub Club, we can save up to 180,000 tonnes of CO2e emissions, which is equivalent to a whopping 22.5K trips around the world in a car,” he continued.
“We’re dog food with purpose and Sky Media is giving us a larger platform to be able to commit to having a real measurable impact on pets and the planet through the power of TV.”
Sky Media director of planning Sarah Jones added: “We’re so pleased to have run the SKy Zero Footprint Fund for its third consecutive year. In total we’ve given £6 million in media value to supporting businesses that are helping to tackle climate change by offering consumers sustainable alternatives”.
She continued: “All five winners will play a crucial role in inspiring the nation to make environmentally conscious changes using the power and reach of TV. Thanks so much to all our 2023 entrants and finalists – the standard this year was exceptional.”
“A massive congratulations to Grub Club for securing the £1 million Grand Prix. We can’t wait to see all our winners make their debut on TV in 2024.”
