Honda has appointed Exposure as its lead creative agency, following a competitive pitching process which saw it weighed up against VCCP and Hakuhodo/Sid Lee.
Speaking to Campaign magazine head of Honda automobile division head of marketing Fabrice Estève said he was “delighted” to begin working with Exposure.
He added that it had “impressed” stakeholders with its vision of “strategy and creativity” for the brand as it tackles the next stage of its “electrification” journey.
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“We look forward to working with them to fulfil this promise for our partners and customers in Europe.”
Also speaking to Campaign, Exposure managing director Ben Wardle said: “Honda is an iconic brand with an incredible product story.”
“We couldn’t be prouder that Exposure’s big idea thinking and passion for craft shone through. This partnership sees two businesses with a passion for doing things differently coming together. We can’t wait to get started on leading the brand’s advertising efforts across Europe”.
