Ogilvy UK has appointed Rob Chandler as its new head of marketing science for its UK and EMEA operations as the creative agency looks to combine data and technology into its creativity.
As part of his new role, Chandler will now work to ensure that marketing science and data is grounded within Ogilvy’s creative solutions in order to drive audience engagement and emotional connection with brands.
The moves comes as the historic agency looks to further utilise data-driven insights within its creative work, with Chandler’s appointment acting as a “new evolution” for creative impact.
“The fusion of creativity, technology and data is a powerful combination. When the unstoppable forces of art and science collide, we see entirely new levels of insight, loyalty, and engagement,” Chandler said.
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“Data is everything, everywhere, constantly. If you want impact. If you want engagement. If you want loyalty. Whatever the client problem, the solution is creativity and data.”
Having amassed a quarter-century’s worth of industry experience, Chandler has become a leading figure in the data-driven marketing and advertising sector through his work with major international brands such as Sky, Virgin Atlantic and Boots. He will report into CEO of experience EMEA, Clare Lawson.
Lawson added: “We are delighted to have Rob with us to lead Marketing Science for UK and EMEA. Marketing science is the pursuit of truths. From truthful insights that fuel our creativity to truthful analysis of the impact of the work we create.
“Rob’s vision to embed this thinking across our entire business is infectious, and we are already feeling the positive impact of having marketing science at our core.”
