Tesco Ireland and BBH have teamed up to highlight how the grocery retailer’s Click+Collect service can offer time-starved shoppers the fun and freedom to focus on the important things in life.
Showcased across TV, video-on demand, out-of-home (OOH), press, radio, social and display, ‘Can We? We Can’ aims to drive usage of the Tesco Click+Collect service.
The TV adverts highlight how the service can fit seamlessly into people’s routines. By using Click+Collect, customers are free to spend their day as they please, rather than waiting at home for a delivery driver or doing their weekly shop in-store.
The 30-second spot features a young boy asking his dad if they can do something fun the next day, while his father is using the Tesco Click+Collect option for the weekly shop.
With plenty of time, saved from using Tesco’s delivery service, the pair embark on a day of adventure, managing to squeeze in activities such as football, movies, ice cream, a haircut, and even a trip to space.
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The adverts follows previous campaigns produced by BBH to highlight Tesco’s services, including a recent campaign promoting the grocery retailer’s Clubcard system.
“Getting the shopping is a necessity, but you don’t want it getting in the way of the other million things going on in your life. Click+Collect fits around those million things, so you’re free to go pick up the kids or go hang gliding or whatever you’ve got planned,” said BBH Dublin’s creative lead Aubery O’Connell.
“We had loads of fun taking that thought and running with it, often literally, into all kinds of adventures. When you’ve got such a strong product offering it makes a creative’s life easy!”
Tesco Ireland customer director, Cathal Deavy, commented: “At Tesco, we’re passionate about the food we offer, but we’re also hugely passionate about our service offering for customers. We created Click+Collect for that reason, to give our customers more choice in how, when and where they shop.
“We’ve seen a shift in shopping habits over the years and as people are more tight for time, we see them utilise Click+Collect on the way home from work, football training, courses, or even on the way home from their staycation, meaning all the shopping arrives home with them.”
The campaign follows the success of previous adverts in Tesco Ireland and BBH Dublin’s Food Love Stories series, which earlier this year featured a digital billboard that spoke to customers in real-time, as part of a stunt to encourage shoppers into a new local Tesco Express store.
