Audiobook and podcast platform Audible is channeling its wacky new brand identity with the second instalment of its ‘Laugh Through It With Comedy’ campaign.
Developed by creative agency Fold7, the out-of-home led campaign features a range of unfortunate yet comedic scenarios that can befall any one of us – all reading the same copy: “Whatever life throws at you”.
The unfortunate series of events range from someone getting their bike stuck in cement, falling into a bin or getting a rather unfortunate ‘biological’ shower courtesy of a flock of birds. Listeners are encouraged to ‘laugh through’ their misfortunes with their Audible books or podcasts.
Running across London and Bristol for the next two weeks, the assets were created by Dan Burkitt and Philippa Baines and produced by Kinetic, with media planning and buying handled by Wavemaker.
