Famous faces are embracing online dating courtesy of Tinder, thanks to its latest campaign which imagines what the dating profiles of iconic portraits would say if they were looking for love in the 21st century.
Highlighting that it’s not just a picture that paints 1,000 words, the campaign showcases a modern take on the classic portraits including Leonardo Da Vinci’s Mona Lisa and Johannes Vermeer’s Girl with the Pearl Earring as it looks to show what a profile says is as important as how it looks.
The portraits and bespoke profiles have each been crafted with their own bespoke bio and interests, encouraging users to invest time in their dating profiles when looking for their next match.
The campaign has been launched as new research from Tinder shows that more than two in five (45%) of single 18-24 year olds prefer their potential match to be clear about what they want in their dating app bio.
It also reveals that the optimal bio is between 15- 45 words.
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The Tinder is the latest to lean heavily on classic works of art in recent months, with AI technology taking centre stage as marketers increasingly use it to create scripts and imagery from existing works.
EasyJet recently gave some of Europe’s most iconic tourist attractions a long-overdue holiday with its latest integrated brand campaign, created by VCCP. The hero 30-second spot features the Mona Lisa, the Girl with the Pearl Earring, David and The Thinker discovering what being a tourist is all about.
Elsewhere, VisitDenmark harnessed AI technology to bring some of the world’s most famous masterpieces to life with a clear message: “Don’t come see me – visit Denmark instead.”
Tinder also supports the government campaign ‘Better Health: Every Mind Matters’, which aims to create a national conversation around loneliness among young people in England.
