Bespoke jewellery brand Abbott Lyon has named independent firm St Luke’s as its new lead creative agency following a competitive pitch process.
Recently named in The Times’ list of the 100 fastest growing companies in the UK, Abbott Lyon has tasked St Luke’s with developing a new brand creative platform and the creation of above-the-line communications and branding, spearheaded by influencer-led collections.
Set up by entrepreneurs Jezz and Nick Skelton in 2014, Abbott Lyon specialises in premium, personalised jewellery. Its recent success has been in part due to a series of high-profile partnerships with personalities and influencers such as Stacey Solomon, Saffron Barker, Gemma Owen and Olivia Attwood.
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“St Luke’s has a track record of creating compelling and distinctive brand worlds. We’re thrilled to have them on board to help take Abbott Lyon to the next level,” Abbott Lyon brand director Andrew Roscoe said.
The first piece of work to be produced as part of the partnership will be a set of idents for Attwood’s upcoming documentary ‘Getting Filthy Rich’, which sheds a light on the online sex industry.
St Luke’s managing director, Ed Palmer added: “Abbott Lyon is experiencing consistent double digit growth year after year, thanks to a brilliant team and a compelling proposition. We are thrilled to be on the ride with them, and help propel the brand even further forward.”
