Real estate advisor Savills has appointed adam&eveDDB as its lead creative agency and Bountiful Cow as its media agency to support the marketing of its global residential business.
adam&eveDDB will focus on delivering customer-centric creative for Savills’ residential business division, while Bountiful Cow will handle the media account, providing a commercial and strategic approach to brand activation and digital marketing.
“Savills is a leading brand in the property sector with ambitious growth plans,” said adam&eveDDB executive chair Tammy Einav.
“We’re thrilled to welcome them to our home and play a part in driving their marketing transformation.”
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“We are delighted to have adam&eveDDB and Bountiful Cow on board to help accelerate our marketing transformation agenda,” commented Savills head of brand marketing, Victoria Bennett.
“At the heart of that agenda is a focus on being more client-centric, more data-driven and more commercial and strategic in our approach to driving business growth.”
The announcements come in the wake of Savills CEO Mark Ridley recently reporting that the company’s revenues have “held up pretty well'” – attributing any decline in profits to agents’ food and wine expenses rather than property market turbulence.
Bountiful Cow CEO, Adam Foley, added: “Savills already has an unrivalled reputation as one of the world’s leading property advisors. We are looking forward to working together to achieve our shared ambition”.
In previous years, Saville has worked with the creative agency isobel on integrated TV adverts, including the successful ‘Love Stories’ series that aired from 2017 to 2021.
