Confectionery brand Oreo is bringing back its “What’s your Oreo twist?” campaign this month as part of an extensive omnichannel push.
With a focus on the brand’s whole portfolio, including Oreo Twists Vanilla and Caramel and Oreo Twists Vanilla and Raspberry, the creative will focus on celebrating all the different ways that people enjoy their Oreos.
The campaign will look to build on last year’s success with a concerted drive across key platforms targeting Gen Z and Millennials.
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“Last year we invited the nation to share their unexpected, delicious combinations and try our latest product launch, Oreo Twists,” an Oreo spokesperson said.
“This year, we want to continue the conversation by inviting even more consumers to share their own ways to enjoy an Oreo biscuit whilst encouraging them to explore the full range – there is an Oreo biscuit for everyone!”
Running through to the end of September, the campaign will be supported by a range of executions across PR, digital, social media and advertising, underpinned by in-store activity.
