Creative brand experience agency N2O has created an immersive, multi-brand coronation activation for Tesco stores this spring.
Designed to enhance the celebrations around King Charles III’ coronation, Tesco customers will be able to enjoy a ‘feast for a king’, with with a high tea spread featuring finger sandwiches, gin and tonics, British berries crowned with cream, cupcakes and biscuits available.
Travelling the length and breadth of the UK until 6 May, the execution will also feature a gilded throne photo op, inviting monarchy fans and shoppers alike to immortalise the historic occasion.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
“The challenge was to come up with in-store and out-of-store activations that were fit for a king to celebrate the coronation. Out of store, we have a street-style party with sampling and inspiration of all that is great at Tesco,” N2O head of creative Nigel Clifton said.
“And in-store, to carry on the theme, we’re enhancing product displays using our golden carriage and royal photo op throne – all while helping customers find inspiration for a celebration that’s fit for a king.”
